Treasure Baby started after the birth of my little girl; a dear little person who instantly became my entire world. I called her my "Treasure Baby" because she was so precious, and it was important that everything around her was special too.

Like many new parents, I searched for quality fabrics that were well-made with natural, breathable fibres that were safe against delicate skin. Most importantly, I wanted things that were a little bit special!

The clothing I dressed her in each day, the blankets that wrapped her little body—all of these things were part of the cherished memories we were making. I imagined that one day, these everyday favourites might be held dear as keepsakes to remind us both of this wonderful time.

When shopping for her, I would sift through the vast selection of baby products online and take the time to find items I truly loved. With that dream in mind, the idea formed to create them myself.

While my little baby slept, I began drawing for her. Simple, sweet, and heartfelt illustrations inspired by the happy days we spent together—our walks in the park, days at the beach, the adventures we’d have and the ones we'd imagine.

Those illustrations are the designs you see in our core range. This means that all prints are original and unique; you won't find them anywhere else. Our collection uses quality fabrics and has sought out ethical suppliers, including family and women-run businesses where workers are paid a fair wage, ensuring love and respect to the world we live in.